Monday, June 2nd - Pre Conference Workshops
8:30 am - 12:00 pm Desirability and Sustainability: the Opportunity for Brand and Design -- Steve Bishop, Global Lead, Design for Sustainability, IDEO Design your Sustainable Brand: A workshop in the Creative Process -- Cheryl Heller, CEO, Heller Communication Design Using Balanced Scorecard to Measure and Report your Sustainability Initiatives -- Daniel Robin, Principal Consultant, In3, Sharon Sarris & Anders Riel Muller, SustainabilityWorks Enduring Value: William McDonough's Approach to Innovation & Design -- Part I -- Lisa Friedman, Co-Founder, and Laszlo Gyroffy, President, Enterprise Development Group
10:15 - 10:45 am NETWORKING BREAK
1:30-5:00 pm The frog design Approach to Sustainable Design -- Adam Richardson, Director of Product Strategy, frog design, inc.; Sara Todd, Senior Design Analyst, frog design, inc. Green Marketing 101 -- Jacquelyn Ottman, President, J. Ottman Consulting Measuring Your Social Footprint -- Mark McElroy, Executive Director, Chief Sustainability Officer, The Center for Sustainable Innovation Enduring Value: William McDonough's Approach to Innovation & Design -- Part II -- -- Lisa Friedman, Co-Founder, and Laszlo Gyroffy, President, Enterprise Development Group
3:15 - 3:35 pm NETWORKING BREAK
5:30 - 7:00 pm OPENING PLENARY: Sustainability & Innovation in California: Snapshots in Leadership
7:00 - 9:00 pm OPENING RECEPTION