Tuesday, June 3rd
8:30 - 9:00 am Sustainable Brands for the 21st Century - Welcome and Introduction by Conference Co-Chair, Jacquelyn Ottman
9:05-9:45 am Bringing the Human Element to Life: Why Sustainability at Dow Matters-- Julie Fasone Holder, Senior Vice President, Chief Marketing, Sales and Reputation Officer, The Dow Chemical Company
9:50-10:30 am Leveraging Environmental Sustainability to Drive New Revenue and Brand Equity -- Bill Morrissey, Vice President Environmental Sustainability, The Clorox Company
10:30 ‘ 11:00 am NETWORKING BREAK
11:00 - 11:20 am Current Consumer Brand Perception: Who’s Topping, and Falling Off This Year’s Green Brand List -- Jay Leveton, Senior Vice President , Penn, Schoen & Berland, Annie Longsworth, Managing Director, Cohn & Wolfe, San Francisco, Russ Meyer, Chief Strategy Officer, Landor Associates
11:25 am - 12:00 pm KEEN’s Unique Approach to Engaging Youth in Sustainability and the KEEN Brand -- Bobbie Parisi, Vice President of Marketing, KEEN
12:05 - 12:35 pm Culture As Brand: Engaging Your Workforce to Build Your Brand -- Jeffery Hollender, President, Seventh Generation Inc.
12:35 - 1:45 pm LUNCH
1:45 - 2:30 pm Conscious Consumers Are Changing the Rules of Marketing. Are You Ready? -- Raphael Bemporad and Mitch Baranowski, BBMG The Designers Accord: Perspectives on How Sustainability is Pushing Design -- Moderator: Valeria Casey, IDEO, with Lucas Daniel, Gravity Tank, Eric Park, Ziba Design, Lynelle, Preston Cameron, Autodesk, John Creson, Addis Creson, Peter Falt, BMW Group DesignworksUSA Capital Flow & Sustainable Brands: How Investors are Driving New Opportunity-- Moderator: Carol Holding, Holding Associates; with Benjamin Allen, Parnassus Investments; Maria Kamin, KLD; Lloyd Kurtz, Nelson Capital Management Winning the War for Talent: How the Right Environmental Strategy Will Attract, Engage and Retain the Best Talent - Paul Hannam, Bright Green Talent; Joyce LaValle, InterfaceFLOR
2:35 - 3:20 pm Leveraging the Power of Partnership to Create a Global Brand -- Robert Chatwani, eBay and Priya Haji, World of Good Strategies for Measuring Your Carbon Footprint -- Moderator: Will Sarni, Domani Consulting with Thomas Mooney, Fiji Water, Phil Berry, Sustainable Products Works, Andy Leventhal, EcoSynergy Leveraging Social Networks to Build Brand and Drive Change -- Moderator: Brian Reich, EchoDitto with Joyce LaValle, InterfaceFLOR; Joe Laur, Greenopolis; Alex Dethier, Sun Microsystems, Inc. Brand Successes from the Green Building Industry -- Eric Corey Freed, organicARCHITECT, with Eve Blossom, Lulan Artisans, Anthony Marschak, M O D E R N B A M B O O, and Paul Burns, Fireclay Tile
3:25 - 4:10 pm Environmental Labeling: A Corporate Perspective Moderator, Doreen Reid, The Climate Group, with Betsy Blaisdell, Timberland, Erin Meezan, InterfaceFLOR, Terrapass/Bloomsberry Chocolate New Tools for More Sustainable Brands Moderator: Emily Cowan, Sustainable Life Media, with Andy Leventhal, EcoSynergy; Terry Swack, Sustainable Minds; Jeff Dlott, SureHarvest De-commoditizing through Sustainability -- Moderator: Phil Berry, Sustainable Product Works, LLC with Samantha Cabaluna, Earthbound Farm; YOLO Colorhouse; Earth20 Toxins Unloaded: Innovation & Commercial Success in Biorenewables -- Daniel Robin, Principal Consultant, In3
4:10 ‘ 4:40 pm NETWORKING BREAK
4:40 - 5:10 pm Marketing Sustainability to Women: Obstacles and Opportunities To Make (or Break) a Green Brand for America's Most Powerful Consumers -- Diane MacEachern, Founder, Big Green Purse
5:15 - 5:45 pm CONVERSATION STARTER: The New Social Ethic, Making Sustainability Personal -- Featuring Judah Schiller, Executive Vice-President, Saatchi and Saatchi S and Ted Nordhaus, Chairman, The Breakthrough Institute and Managing Director, American Environics in conversation with Anya Kamenetz, Staff Writer, Fast Company Magazine
5:45 - 7:00 pm A Taste of the Central Coast: Wine tasting Sponsored by the Central Coast Vineyard Team
7:30 - 9:30 PM Birds of a Feather Dinners: Themed group dinners at local area restaurants!